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“But, unofficial estimates based on serial number range indicate that approximately 5.7 million units of the AE-1 were produced during its market life from 1976 to 1984. “Canon has never published any sales volume information about individual camera models, so I don’t have any official data to share.” says Canon USA’s Chuck Westfall in an email to the Phoblographer asking about sales. To a certain point, that philosophy still stands today. And for profits, it was very successful because of the then American mentality of making lots of money off of inexpensive unit sales.
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To this day I get emails from folks who want to push a button and get a great photo or pro quality.

The AE-1 was very popular in the US market because, well, the truth is that Americans are lazy. They are cheap, easily accessible and a fantastic way to get into shooting with film.” Bellamy added that the AE-1 is a very capable camera for not a lot of money and that everyone should shoot one at least once in their life. “Even now they are one of the go-to cameras for people starting their film journey. They were a huge success for Canon.” says Bellamy Hunt: the Japan Camera Hunter about the AE-1. “I love the AE-1, it was groundbreaking and ushered in a new generation of ‘pro-am’ photographers. However, the fact that Canon did this helped ensure that profits were larger and therefore helped to compensate for the previous fiscal year net loss report. For other camera manufacturers, these cost cutting measures weren’t in place yet. For example, it required really, really labor intensive precision adjustments to get 1/1000 of a second when it came to shutter speed. This made its assembly really simple and allowed Canon to produce loads of them. The camera was divided up into five major parts: Because the camera incorporated electronics, the number of parts needed were less. After a couple of months, they had a working CPU that could do pretty much everything they wanted. This project to develop a fully automated camera was called the Task X project.Įventually Canon teamed up with Texas Instruments for this project–you know, the calculator company. Up to then, cameras with an AE functionally were only partially automated and with only some parts of the mechanism controlled electronically. Mr. Yoshiyuki Takishima of Canon lead a team of young engineers to begin tackling all the challenges involved with this CPU. One of the biggest things that made this camera so great was the CPU: which was designed to control pretty much all of the advanced automatic functions like exposure metering, the self-timer, power winder, automatic flash and even shooting photos. Considering the earlier net loss mentioned earlier in this article, spending less and getting more would have been attractive to any company in the same situation. The move to metallic feeling plastics helped Canon manufacture loads of these cameras and also helped get it into the hands of so many people. Many photographers these days may argue that they want an all metal and well built camera–and we get this from older SLR cameras, Leica rangefinders and the entire retro styling trend that we value these days. This satisfied sales well enough.įast forward to today, and many companies who realize that today’s consumers really value retro ergonomics tend to use this manufacturing method for their camera exteriors while putting in measures to protect the internal parts such as an Aluminum or Magnesium Alloy Chassis. So instead what happened was they tried to give the plastic a very metallic feel to it. Back then, the sales department for Canon was vehemently against the introduction of plastic because they were afraid it would look cheap. To that end though, the AE-1 still doesn’t feel like a cheaply made camera–and that was the object o much debate during it development.
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Just think about it: if a lens with a metal exterior took a dent vs a plastic exterior, the plastic would crack and be replaced–but the metal would need to be melted and fixed.

Indeed, the Canon AE-1 was rated at 590 grams without a lens. What this also did was guarantee that the cameras could be lighter and less prone to breaking because of the flexible material. The Canon AE-1 introduced the use of plastic molding to make the manufacturing process simpler. Instead, it had plastic designed to look and feel like metal. The Canon AE-1 was a camera that, contrary to popular belief, wasn’t made of metal.
